As budgets decrease and participation increases, event planners know the struggle to create unique events that “wow” participants.
The answer does not always have to be big décor, but to make the event a personal experience with wisely spent dollars.
Know Your Guests' Names
Cost: Your time
How do you let a guest know they are not just another face in the crowd? You welcome them to the event by saying “Hello, Mr. Smith,” when they first walk in the door.
Train your staff and volunteers to know the guest list in advance. It’s a simple way to make a big impression and connect better with your guests.
Never miss out on a branding opportunity with smaller items such as:
Create a sticker to place on folders for on fly branding
Stickers can be used as a give-away item to spread your brand
Use stickers with promotional items for personalizing each event. Order bulk promotional items with your department, but then use the stickers to brand the specific event you are hosting
Branding Tips for Off-Campus Events
By Julie Hawkins, event coordinator for the Georgia Tech Office of Development
There are many options for incorporating Georgia Tech into any event:
Stand-up banners to dress up a registration area or podium.
A tablecloth with the Georgia Tech logo.
A rolling slideshow of campus shots running on the projector prior to the presentation.
A small megaphone and gold and white pompom on a table.
The Georgia Tech fight song playing over the speakers while people enter the room.
It’s not always possible, but having student representation at your event is a wonderful way to bring Georgia Tech into the room! These students can be in the form of a musician or group of musicians, Student Ambassadors, Buzz, or even the Ramblin’ Reck Club with car in tow.